WHO ARE WE?
Bliss is a 100% women owned brand catering swimwear to every women of every color, size, and shape. Bliss launched online in 2018 and opened it's first brick and mortar store in Jackson, MS in 2019. We are currently working to open 2 new brick and mortar stores by 2022 in Birmingham, AL and Denton, TX! We chose to open our first store in Mississippi because Mississippi has women from different backgrounds and body size. Mississippi does not have many stores who offer a diverse selection of swimwear for women of all color and size to feel beautiful in their skin.
Bliss sells swimwear in various designs and sizes and there is something for every woman between the ages of 18 and 45! Bliss makes swimsuits in sizes XS-6XL and our swimwear costs anywhere from $35-$95.
If we don't have a style you are looking for we can get it custom made and custom sized just for you!
OUR STORY
It all started when a group of 3 girls decided they were tired of buying swimsuits from their local malls or superstores. Lack of various styles for different shape and size women; they decided to take the problem unto themselves.
Bliss
/blis/
noun
perfect happiness; great joy.
verb
reach a state of perfect happiness, typically so as to be oblivious of everything else.
Mission Statement
Our mission statement is for women to be heard, loved, and to feel BLISS.
Target Market
Bliss's target market is women ranging from age 18 and 50. Women who enjoy spending warm summer days in their backyard or on an island.
Assumed from the SWOT Analysis, my business will have advantages because it is 100% women owned who understand women's body shape and size, and we represent for all women of color. Being women owned, we understand fit is important. Unlike other companies who offer standard industry sizes, we offer customization to swimsuits that don't fit 100% comfortably or true. Bliss also offers various designs for all shapes and sizes! Our swimsuits are luxurious and trendy looking perfect for any Instagram worthy beach or pool pictures for a great price!
Burano and its colorful homes tied perfectly together with Bliss's newest swimwear collection, Burano Summer, portraying vivid colors.
Fabrics
Bliss Swim's storefront consists of various swimsuit styles on mannequins. The interior is a mix of fun colors and boho decor. The exterior of the building consists of Spanish style roofing and the building is a beige-pink.
